What is google url shortener?

Goo.gl, the most used link shortener in the last century stopped working at the beginning of 2019, we do not know what can go through the minds of the creators of goo.gl to make the most important closure of the shorteners in history.

Instead of making it profitable they preferred to simply close it for later making it a smart shortener ... in this article I will tell you what happened to the Google link shortener and how they left an innumerable amount of shortened articles.

Shorten url main image background
Image of Goo.gl RIP 2019

Goo.gl is replacement by Firebase dynamic links

At the end of the year 2018, Google announced that it would discontinue the Goo.gl service as a link shortener to use a new intelligent platform named Firebase or FDL (We will see it later), but one would wonder why it simply does not use the two platforms at the same time and it was that in Google's plans it was that they would use the domain goo.gl to shorten url and do smart redirects (we will also see it later) but only for services that come from the google platform, this means that not anyone can shorten url, you have to have an account and pay the Firebase service per month

Timeline of Goo.gl

  • 2009: The first long url was shortened.
  • 2011: Bitly and other shorteners joined the game.
  • 2014: Google buys firebase in 2014 in order to create web and mobile applications, from its platform.
  • 2015: Google realized that it was not only necessary to shorten url, but also to have smart URLs.
  • 2016: Google expands Firebase with analytics, remote config, crash reporting, and Dynamic Links
  • 2018: Google announces the discontinuation of the goo.gl service as a url shortener.
  • 2019: Goo.gl stopped working and became part of the dynamic links of the google platform.

What is Firebase Firebase dynamic links or FDL?

Firebase Dynamic Links is known for going beyond a simple url shortener and being a smart url shortener, which allows the development of redirects or links that work exactly as you want, can be integrated with several platforms, that is one of the benefits of belonging to the Firebase program.

People who use these dynamic links will have the best experience to have a compatible url with any device, we are not talking about redirects to a website, rather it allows you to open the same link in an app or a website or whatever you want to use, improving the user experience.

Image of use Firebase Dynamic Links Google Platform
Image Goo.gl to Firebase Dynamic Links

To clarify a little more this new development we will make an example

If a user opens a dynamic link in an iOS or Android mobile application you can direct it to the requested content in the same native application.

If the same user opens the same dynamic link in a browser, you can direct it to the same content but in a website.

If the user opens the dynamic link on a smart phone but does not have your app installed, you can direct it to install the app first and then to the content dynamically.

Official Google statement on the URL shortener Goo.gl:

On March 30, 2018, we turned down support for goo.gl URL shortener. From April 13, 2018, only existing users were able to create short links on the goo.gl console. Analytics data was available for up to one year, until March 30, 2019, when goo.gl was discontinued. Previously created links will continue to redirect to their intended destination.

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